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Published 21.02.2016 | Author : admin | Category : James Bauer What Men Secretly Want

The diagram above represents NPR’s content management pipeline and how it embraces these COPE principles. Through COPE, our systems have enabled incredible growth despite having a small staff and limited resources. In this series of posts, I will be discussing these philosophies, as well as how NPR applied them and how we were able to do so much with so little (including our NPR API). COPE is the key difference between content management systems and web publishing tools, although these terms are often used interchangeably in our industry. True CMS’s are really just content capturing tools that are completely agnostic as to how or where the content will be viewed, whether it is a web page, mobile app, TV or radio display, etc. But to truly separate content from display, the content repository needs to also avoid storing “dirty” content. I expected the novelty to wear off quickly after I used it a few times, but now it’s been a few days and I still find myself using it. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. For years, the Internet has been about web sites and browser-based experiences, and the systems that drove those sites generally matched those experiences.
The basic principle is to have content producers and ingestion scripts funnel content into a single system (or series of closely tied systems).
Creating an API on top of a COPE-less system will distribute the content, but there is still no guarantee that the content can actually live on any platform.
The goal of any CMS should be to gather enough information to present the content on any platform, in any presentation, at any time.


Additionally, platforms that don’t yet exist are able to be served by a true CMS in ways that WPT’s may not be able to (even with plug-ins). The content, through the principles of COPE, is pushed out to all of these destinations through the NPR API. In the most basic form, this means that the presentation layer needs to be a series of templates that know how to pull in the content from the repository. Dirty content is content that contains any presentation layer information embedded in it, including HTML, XML, character encodings, microformats, and any other markup or rich formatting information. They are able to distribute content to different platforms, separate content from display, etc. Once there, the distribution of all content can be handled identically, regardless of content type or its destinations (Click here for an enlargement of this diagram). Any system that adheres to these principles, whether it is a COTS product, home-grown, or anything in between, will see the benefits of content modularity and portability.
COPE is dependent on these other philosophies to ensure that the content is truly portable. By applying COPE, NPR was able to quickly jump on advancements throughout the years like RSS, Podcasts, API’s and mobile platforms with relative ease. This enables the presentation layer to care about how the content will look while the content can be display-agnostic, allowing it to appear on a web site, a mobile device, etc.
But to take some of these systems to the next level, enabling them to scale and adapt to our changing landscape, they will need to focus more on content modularity and portability.
The idea had never occurred to me, but now that I’ve used the Save Publishing bookmarklet I have to admit, it actually is pretty darn useful.


What would make Save Publishing more useful is a way to use it within Twitter clients like Tweetbot, but thus far that’s not possible.
With the growing need and ability to be portable comes tremendous opportunity for content providers. As an example, the public API took only about two developer months to create, and most of that time was spent on user and rights management. In my next post, I will go into more detail about NPR’s approach to content modularity and why our approach is more than just data normalization. Plug-ins are often available for distribution to other platforms, but applying tools on top of the native functions to manipulate the content for alternate destinations makes the system inherently unscalable. It requires distribution platforms, API’s and other ways to get the content to where it needs to be. That is, for each new platform, WPT’s will need a new plug-in to tailor the presentation markup to that platform.
CMS’s, on the other hand, store the content cleanly, enabling the presentation layers to worry about how to display the content not on how to transform the markup embedded within it. In order for content providers to take full advantage of these new platforms, they will need to, first and foremost, embrace one simple philosophy: COPE (Create Once, Publish Everywhere).



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