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Published 31.07.2015 | Author : admin | Category : The Respect Principle Pdf

November 26, 2014 By Sunitha Anupkumar Leave a Comment Accredited author and motivational speaker Bob Hooey said a€?If you are not taking care of your customers, your competitor willa€?. Extensive market research, skilled sales personnel and endless meetings with stakeholders are key to nailing down the method that is just perfect. Fast, reliable PowerPoint Design Services - our experts transform and deliver your presentation in less than 24 hours!
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Here are some unique and interesting pointers to seamlessly insert AIDA in your marketing and communications strategy presentations. Here is the AIDA formula for advertising that helps ad copy writers to create advertisements that not only grabs the readera€™s attention but also nudges them into action. This versatile business model could even be used by non-profit organizations to design their campaigns.
At CustomShow, we’re really good at creating a presentation software that works for sales and marketing teams.
What standardized process do you go through when implementing a presentation strategy for your clients? It’s hard to standardize our processes too much to be honest, because our clients have such different needs. B2B salesmen can oftentimes find it challenging to add creativity and fun to their presentations. First of all, I’m not really sure that salespeople should be adding creativity to their presentations. Marketers need to think about whether they are using a presentation tool as a word processor or as graphics or even an animation package. For the typical business person using PowerPoint, the first mistake is to open PowerPoint too early, and to start creating slides before writing a decent story. Is there a certain presentation sales outline you recommend for most of your clients in the B2B sales space? We have a more detailed example of a sales presentation outline on our website, but basically we recommend building an introduction that is in line with some of the Challenger Sale stuff that Dixon and Adamson wrote. What design resources can you share that you use from time to time that really helps bring your presentations to life?
In addition to consulting with Equifax on how to incorporate social media strategies into its solutions, Modern Media developed a new sales presentation focused around how Equifax can help its clients to maximize the value of their consumer relationships.
Looking for visual tools that help present your sales ideas in a clear and succinct manner?

The acronym stands for Attention-Interest-Desire-Action and is a handy checklist to gauge the effectiveness of an ad copy or marketing communications initiatives. The below images were recreated using 24point0a€™s brand new AIDA Model Business Diagram for PowerPoint.
Use the AIDA model in your PowerPoint presentation to visually communicate your ideas for each step. Creative and interesting, this PowerPoint business diagram helps present processes and goals with greater clarity. We create incredible visual presentations that use things like animation to help tell compelling stories.
Some presentations are going to be used once for a large bid, and we know the presenters and they know their audience. How can marketers liven up their B2B presentations and develop a sense of creativity throughout the creation of their presentations?
They should be doing what they do best – which is hopefully selling – and leaving the presentation creativity to experts. If you use PowerPoint as a word processor, any attempts to add creativity or fun will most likely be done in a gimmicky way, and look stupid. The second mistake people tend to make is to respond to that irritating prompt that says ‘Click to Add Text’. Tell it from the audiences’ viewpoint, looking at their challenges, why they haven’t been able to solve those challenges yet – what’s wrong with the typical approaches, and what a true solution to their problem would need to be like. And of course there are a whole host of presentation resources on the BrightCarbon website to help you put these elements into your slide deck in PowerPoint, craft your story and present it effectively too.
The presentation focuses on key database marketing trends, best practices in managing consumer relationships, and showcases case studies of how leading marketers have leveraged Equifax services to increase the value of their consumer relationships.
Listing out various levels of customer engagement, this model is the foundation on which marketing strategies are built. When we started off most of what we did was for sales and marketing, but we’re increasingly doing work for other areas like learning and development and corporate communications as well now. When we do get a chance to be more strategic, we push to help our clients distinguish clearly between what should be on a slide and what the presenter should say, to start thinking about how slides need to actually help people understand key messages, and to focus on the audience and not spend too long talking about themselves.
Other presentations will be distributed globally, translated, and used by 1000s of sales people.
You know the sort of thing I mean – just putting a crazy stock photo in the corner of a really text-heavy slide to make it look better. Getting the tone right here can be tough, but it’s a better way to start a presentation than an org chart, a map of your locations, and a client logo slide.

As a special bonus to your readers, you can also download a PowerPoint toolkit for free from BrightCarbon, that isn’t on the website, which gives you a number of different elements for presentations and pre-made slides that you can slot into your next presentation. Picking the one methodology that best fits your business and your prospective customers is a big challenge. These aesthetically made slides are completely editable and can be customised to seamlessly fit into your corporate template. Plus for a lot of companies, if you’re in marketing or branding, the last thing you want is for sales people to all be getting creative with the presentations you’ve provided.
If you start creating slides with a pen and paper, and thinking in terms of images and animation sequences, you can be far more creative, and that can actually help you represent the messages you are trying to convey on your slides. The third is worrying about slide count as if that’s an important thing, and trying to solve that problem by just putting far too much information on to each slide. You can also take it a step further and start to think not just about the slides, but the way in which you engage with your audience – hyperlinking, sketching, instant feedback, physical props, and physical interaction are all great ideas.
To overcome these, start off by using a mind mapping tool, a piece of paper to sketch a (mind map) outline, or Post It notes to determine your content or key themes and then create the structure of your presentation. Instead of 30 slides, 6 or 7 about each product or feature or whatever, we try to divide the content up by  benefit, and then try to prove each benefit. In fact, I would probably say that our clients get a great service exactly because we don’t try to make every project the same.
Then use a blank slide and think about the visual ways to represent your stories, with images, diagrams, and animations.
It turns the presentation from being all about you, to all about what you can do for your prospect and why they should choose you. Try to keep the slides slightly simpler (but don’t dumb them down), just so that you have the flexibility to talk for a bit longer, or a bit less time, so that you keep control of how long your presentation lasts for, and make sure that you focus on what your audience actually cares about.
In fact, to make sure that they are, after each project we get in touch and ask if they need edits – after a week, after a month, and after a quarter. It’s one of the few things about our process that’s completely standardized, and it works really well.

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