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Published 14.06.2015 | Author : admin | Category : Things Guys Love

Marketing and Sales are two crucial departments in any company, yet in a surprising number of cases they are not aligned.
Traditionally, the Marketing department has to generate leads and hand them over to the Sales department. You can say that Marketing and Sales are integrated in a company when both teams work together to take a lead from an initial awareness phase all the way to becoming a loyal client.
Less productivity: Sales staff used up to 40% of their time developing materials to support their sales efforts. Sales inefficiency: fewer than 25% of CMOs and 14% of Senior Sales Executives were satisfied with their ability to optimize sales efficiency and effectiveness. Integration means at least sharing the same corporate brand and product positioning messages and managing all data about leads, prospects, and customers from a unified database both departments can share. As the salesperson updates a lead’s file and this is made available to the marketing team in real-time as well. Delio is a Lead Management tool that has just the features needed for the perfect integration of Marketing and Sales and, ultimately, to sell more and sell better!
Antonio is one of the founders of Walmeric and he brings his passion for innovation and new opportunities to every project. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Create your own flow charts of sales business processes using the ConceptDraw PRO diagramming and vector drawing software extended with the Cross-Functional Flowcharts solution from the Business Processes area or Sales Flowcharts from the Marketing area of ConceptDraw Solution Park.
The Sales Process is a complex approach for selling a product or service which assumes many steps including the sales planning, realization of the sales marketing and management strategies, sales process analysis, etc.
The Sales Flowcharts solution lets you create and display sales process maps, sales process workflows, sales steps, the sales process, and anything else involving sales process management.
Sales Dashboard solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the visual dashboards of sale metrics and key performance indicators (KPI).
This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls). The most easier way of creating the visually engaging and informative Sales Process Flowchart is to create the new ConceptDraw document and to use the predesigned vector symbols offered in 6 libraries of the Sales Flowchart Solution. Marketing automation is a billion dollar market but despite the money being invested into it, we still haven’t figured out a way to consistently legitimize the data and use it to make action plans. All of these significant problems have one solution and a grand one at that: artificial intelligence. Natural language, dynamic learning, and hypothesis generation are all traits of a successful artificial intelligence program. Artificial intelligence and marketing automation together  is the next logical advancement in the evolution of marketing automation. Since geo-targeting advertisements means plenty of repetitious ads will be shown, rotating advertisements to refresh your ‘pitch’ or angle will prevent user disinterest while harvesting the traffic you seek.  Selecting mobile B2B users as well as regular computer users will get people on the go. Hosting companies will always offer, and improve, emailing standards and techniques to accompany domain purchases. Emails are as valuable as phone numbers; once you have aged contacts who never change their email addresses, you have addresses with value.  Not that you would sell them, right?
Email lists are easier to cross-implement into social media campaigns as you’ll already have contacts to invite, friend or network with. Email marketing efforts are being recreated, perfected and still show positive numbers even to this day. Since you’ll only pay for legitimate views to your video, and often times the ads can be set to popup several times throughout the snippet, you’ll potentially have higher website visitor-ship resulting from these in-video ads. Serious internet marketing professionals appreciate the value of LinkedIn’s professional network since they can display feature-rich advertisements to those who would most likely view them.  Since professional networks such as this are slightly higher for advertising costs, you will definitely have much better luck marketing your services throughout the million-plus different networks. Internet marketing pros that have LinkedIn accounts can network with individuals who, in turn, give you permission to trade insights, email your offerings and also gather close contacts with their permission.
By using marketing automation to better understand the online history and personalities of potential leads, a company can cater each message to appeal to a specific segment of their target market.  Automated programs gather, summarize and categorize information on potential leads and utilizes it for a personal touch to each a lead nurturing campaign. The marketing strategy primes the sales pump through the delivery of value-based messaging to your markets. By training your sales staff to generate feedback that will improve marketing, your company can develop messaging that is responsive, timely, and effective.
In the past few years, the focus on email marketing has been dwarfed relative to the focus on social media. 42% said they prefer to receive ads for sales via e-mail compared to just 3% who said the same for social-networking sites and 1% who preferred Twitter. Email marketing has significant benefit over social media for B2B companies; especially when email marketing is used on conjunction with marketing automation software. Marketing automation offers automatic lead qualification (lead scoring), lead distribution, lead generation, lead tracking, landing page optimization, and more to automate manual marketing processes, generate more qualified leads, shorten sales cycles, and further deepen your B2B relationships. To learn how Lead Liaison’s revenue generation software can help you with your marketing automation, email marketing, and social media marketing needs contact us. Better lead management is a necessary fundamental of strategic marketing and starts by profiling a database (using lead scoring), segmenting a database and nurturing a database. To explore how your company can have better lead management please ping us and we’ll tell you how. Here’s a snippet from Ajay Agarwal, managing director at Bain Capital Ventures’, that highlights four primary causes of data growth. As more and more businesses across all sectors of the economy move to the web, this kind of data — and a massive amount of it — is finally available. Want to learn more about this explosive marketing technology and why Revenue Generation Software is red hot?
The integration of both areas can improve the customer buying process and multiply the number of sales, increasing the company’s revenue as a result.
Frequently very little information about a lead is made available to the Sales team, either because very little data has been captured or there is no system for any data to be shared.
For example, the salesperson should be able to see the contact and origin information the lead left in the Marketing process. You can now collect data about the webpages visited by each lead, links they clicked or data they left in a form.


He worked in large multinational consulting firms for a decade before deciding to make his dream come true: to create a leading company in the online marketing field. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before. Marketing is more customer-centric and more content driven than today and that is reflected in the way that companies are organizing their marketing departments. Now we have a ConceptDraw PRO software extended with unique Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park which ideally suits for the planning and realization the company's sales process. Now, extended with Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park it become also useful in the field of sales. With the help of a sales flowchart you can visually describe tasks, documents, people responsible for execution at each stage of the sales process.
While marketing automation has made many common marketing tasks like copywriting and strategy computerized, there is a field of marketing jobs that are still to be innovated using technology.
All in all, marketing still relies heavily on the people behind the marketing including our biases, beliefs, opinions, experiences, and education. While it may seem like a notion straight out of a science fiction movie, artificial intelligence is actually used among some of the most profitable companies marketing automation programs including Amazon, Netflix, and Facebook. Marketing automation uses these programs by adding an intellectual layer to the marketing – this means that content generated is done much faster, more effectively, and cheaper than any employee could ever do. Driven marketing tools will deliver more personalized content that’s intelligent – already this technology is being used when delivering online customer service chat sessions. Automated marketing platforms, though effective in many ways, cannot produce content by themselves (although we have a great way to integrate content into campaigns!) so messaging must still be created in-house or contracted out. Providing effective content is more than simply distributing helpful content, it’s knowing who your customers are.
While blogging remains a key component to building trust and getting found by search engines, content marketing extends to video, case studies, webinars, and more. Although a future filled with virtual everything is imminent, emailing will still jump on board  even if the platform changes to audio emails.  Spend your email marketing dollars wisely, build long-term lists and keep everyone on your list engaged in activities your website promulgates while your list continues to grow.
And, much like any other paid advertising platform, your ads will only appear to targeted areas, people and ages you specify.
While my wife was thumbing through every item in the store I had my head buried in my new iPhone 5 pretending like I was listening; however, a catchy poster caught the corner of my eye.
It reminded me, maybe people in the marketing industry need some help with new acronyms being introduced to them.
Marketing automation is fairly new technology that helps companies improve and automate many aspects of the lead management process including lead generation, lead nurturing, lead distribution, lead qualification, marketing campaign measurement and more. The process of streamlining every aspect of lead management including how leads are sourced, how they are qualified, how they are handed off to sales and how return on investment is measured.
Software such as that from Lead Liaison that provides a set of features and capabilities for sales, marketing and executives to help drive revenue faster for their business. CRMs have often been thought of as an accounting system for leads, contacts, accounts and opportunities. However, the feedback received by your sales force is invaluable, and should be used to shape your marketing strategy. The sales department operates under the umbrella of that messaging, but has a closer relationship with your customers and prospects, and has access to the real-world application of your products. The reciprocal nature of the relationship provides opportunities for the sales department to support the marketing department. But what feedback provided by your sales staff can help the marketing department develop effective campaigns? Marketing automation software includes email marketing capabilities and enables B2B marketers to execute intelligent campaigns that are highly relevant to buyer’s interests. In particular, raising awareness and collecting customer feedback, something email marketing cannot do (unless you’re using surveys).
Social media and email marketing should be viewed as complementary strategies to deepen prospect and customer relationships (vs. Chocolate and milk, salt and pepper, popsicles and hot weather – it’s easy to find two items that complement each other. A company’s website should be easy to navigate and look professional; after all, prospects will judge a company based on the appearance of its website. Much too often strategic marketers let a company’s database go “stale” – leads rot, become out of date, incomplete and untouched.
Strategic marketers must make sure to think of their database as the most valuable resource the company has and think of their database as their baby.
According to Gartner, In 2011 B2B marketing budgets as a percentage of revenue were three times higher than IT budgets. It forces companies to think about what matters most – revenue – and how they generate and measure performance around it. Compounded by changes in buying behavior – sales and marketing is forced to change the way they traditionally operated to better interact with data and prospects. Ajay talks about how the web is a catalyst for the availability of data which fosters the perfect environment for marketers to leverage software as a service (SaaS) solutions like Lead Liaison. With sophisticated technology and analytics, marketers can link spending on customer acquisition directly to a set of downstream customer actions — whether those actions take place on the web, on a mobile device or in a physical location.
If necessary, the advisors will consult you at your premises and they will help you to select appropriate devices. At the same time, the Sales tracking system in many companies is not able to share information with the Marketing department.
Then, make this marketing information available to the salesperson handling the lead — and make it available in real-time.
It helps to design professional looking Sales Flowcharts, Sales Process Flowcharts, Sales Process Maps, Plans and Diagrams to effectively realize the process of selling a product or service, and to display the sales results. For most commercial organizations, the sales process is inherent to its existence and ability to create profit.
As technology evolves, the possibilities of artificial intelligence and marketing automation are real. Since the majority of customers are constantly connected via social media or mobile devices, the influx of data received is often overwhelming. Artificial intelligence is used to turn data into real, marketable experiences that drive traffic and attract customers.
The future of artificial intelligence in marketing automation means that time spent reviewing analytics, writing and scheduling social media posts, copywriting and a variety of other time consuming tasks could be done by your automation program.


Self-service web, voice response systems, and other marketing automation media incorporating artificial intelligence will be coming to a marketing automation system near you. Examine buyer traits, preferences, and behaviors for grouping opportunities outside the norm. Integrate messaging through multiple channels so, when prospects find you, they can connect in multiple ways easily. RGS typically includes sales prospecting, marketing automation and lead generation components.
If marketers are not measuring ROI of their campaigns then they’re not proving their worth and identifying where they can improve their campaigns.
Nielsen recently published e-mail’s share of time declined 28%, putting it in third place, while social networking, the leader, climbed 43%.
Most email marketing systems create a “black hole of activity” after an email is opened and initial click-through. As marketing databases grow there’s an opportunity for better transparency and usability of that data. Although each company will achieve this aim in its own way, the core selling process remains similar throughout — a potential buyer or prospective customer exchanges money with an organization in return for goods or services. Marketing automation can save time and money while increasing efficiency, but still, when it comes to providing us with information about consumer spending habits and buy decisions, those statistics are often confusing and platforms used can’t strategically recommend action plans.
Instead of raw data, you get highly personalized content that delivers as if a person with tone, personality, and voice wrote the content.
This frees you up from repetitive tasks and gives you the ability to focus on moving leads throughout the purchasing funnel while establishing important relationships with customers. Many companies still lack the ability or determination to uncover conversion attributes but knowing what drove a sale is key to practicing effective marketing automation. If buyers have signed up for a newsletter or email updates, make sure to deliver them using a rigid schedule. Stay on top of the latest updates and adapt your search marketing practices to match how SERPs are now calculated. It’s essential marketers know which lead sources, programs and campaigns are effective and which are not.
Each department has a distinct role, but in order to maximize effectiveness the two must operate in tandem.
This raises the question of email marketing vs social media, which one is better and which one should you use? Moreover, unless you’re in marketing you probably don’t spend much time at all on Twitter or Facebook while at work. Take the first step in integrating both marketing channels together by adding social media icons to the bottom of your email marketing messages. Closed-loop email marketing ties past, current, and future web visits together with email opens to build a more accurate profile of a sales lead and presents hot leads to sales in real-time. It’s critical that a company’s website be laced with targeted and brief (no more than four form fields) landing pages to convert unknown visitors into known leads. Moreover, with only 3-5% of inbound leads being classified as “sales-ready”, most leads get touched initially then never again. In this article we cover why there’s a red hot market for marketing platforms like Lead Liaison’s and a huge opportunity for marketers to continue to reap rewards of these emerging solutions for years to come.
It brings sales, marketing and executive teams together to map out their processes for driving revenue. CRMs make good use of data for sales people by acting as a system of record for the pipeline and the funnel; however, there is no equivalent for marketing. Despite this rather simplistic definition, there exists huge scope as to which approach is taken.
This means that customers and potential customers are more connected to the material and, therefore, more likely to engage and buy.
SaaS software is attractive to many businesses because zero installation is required and software updates are transparent to end users. The marketing department can use this information to develop messaging that positions your product within the marketplace. Sharing responses with marketing provides real-world feedback that will support or contradict your messaging. Email marketing should be integrated with a social media strategy to increase engagement with customers. Next, procure a marketing automation software package, which integrates closed-loop email marketing, to deliver capabilities mentioned in #1 above and elevate your email marketing capabilities to the next phase. Marketing is no longer about creating fancy, high-gloss fliers or spending thousands of dollars at the next tradeshow.
Finally, prospects may find your company on Facebook, LinkedIn, partner sites, press releases, blogs and more; however, they’ll eventually come to your company’s website in the final stop of their journey. Shockingly, 70-80% of the other inquiries (leads that are not “sales-ready”) are latent demand that will buy within two years, but are typically lost, ignored or discarded by companies. Take care of it, give it structure, don’t forget about it and it will continue to give back to you and your company.
IT budgets will grow 4.7 percent, all marketing budgets are predicted to grow 9 percent and high tech marketing budgets are expected to increase 11 percent.
A layer of technology around marketing data helps to analyze data and create automated processes. Indeed, it is not uncommon for the sales division to be the largest within a corporate structure, employing a team of salespeople, analysts, and the sales managers, who are in charge of sales division operations.The practical applications of sales process flowcharts are numerous and wide ranging.
It’s imperative strategic marketers use B2B visitor tracking technology and proper lead management automation to capture the 96% of all unknown website visitor traffic that goes undetected (never fills out a form). The digital age has fostered the creation of two fundamental and complementary items that should be the core of every Strategic Marketer’s toolbox, a website and a database. Make sure to capitalize on marketing expenditures by capturing, tracking and managing leads using technology from companies like Lead Liaison.
As more and more applications leverage the internet as the backbone for communication companies have greater dependency on their website and database as their most valuable asset.



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