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Published 23.01.2014 | Author : admin | Category : What Men Secretly Want Guide

PacSun is promoting its mobile site through banner advertisements that encourage users to shop to save money. The PacSun mobile ads encourage users to save 15 percent off their order of more than $50 when they use a promo code. From the mobile site, users can shop by departments such as women’s, men’s, sale or by brand.
Consumers can read product information, browse photos and share products via Facebook and Twitter. From there, consumers can check-out via PayPal, as a guest or by logging in with a PacSun account.

A campaign such as this from PacSun is a great example of how retailers need to promote their mobile offerings. Not only does the mobile ad offer consumers an incentive – a discount – but it also educates consumers on the mobile site and shopping from their handsets. One of the challenges that retailers and brands face with mobile is finding ways to give users an incentive to shop from their mobile devices.
Additionally, this kind of campaign requires that users spend a certain amount before they can claim the discount, meaning that users are more likely to spend more while shopping. PacSun is not the only retailer offering consumers an incentive for shopping via their devices.

For example, Clinique recently ran a commerce-enabled ad campaign that let users shop beauty products via a mobile site.

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