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Published 25.07.2015 | Author : admin | Category : Things Guys Love

October 8, 2012 By Harry Leave a Comment If you want to cash in on the lucrative online shopping market, you can set up your very own ecommerce website to sell any product you want. Though making money right from the start would only be a foolish fancy, once your site takes off, there’s really no stopping the money from flowing in. To buy a domain name, you just need to head over to any of the domain registrars and pay a small annual fee to be registered as the owner of the domain. I would advise you to decide on what you are going to be selling and whether there is a market for your product. The success or failure of an ecommerce business almost entirely depends on the advertising. The field of e-commerce is very competitive with rival businesses and competing websites just a click away for consumers. A common mistake that many e-commerce providers make is requiring shoppers to undergo a long and tedious sign-up process in order to make their purchase. A significant percentage of all online shoppers hesitate to make purchases because of concerns regarding their identity and financial account information.
For many merchants the limitations of selling their products through a digital process can be severe. Launching an untested website can lead to countless problems and issues many businesses may not be able to recover from. Social media is often the cornerstone of an effective marketing campaign or advertising effort. The falling costs and growing sophistication of smartphones, tablets and other mobile devices has been a real game changer for the e-commerce industry. Other ways to ensure your e-commerce website receives higher volume inbound traffic can also be beneficial. Whatever your marketing and promotional strategy, ensuring that your website is well-designed, easy to navigate and provides customers with the opportunity to make convenient and secure purchases is always a key consideration. To start off, you would need to buy a unique and catchy domain name as you want people to remember your brand name easily. Once you are done with that, you would need to hire a website developer to create a good-looking ecommerce website and as this requires a fair amount of coding, you would need to shell out a minimum of $1000 or more if you are looking for some added features. You don’t want to spend a couple of thousand dollars on a website only to shut shop a few months later.
It’s advisable to create a decent business plan, with details about the price you are going to sell the product for, your strategies for profit and finally the profit margin so that you know exactly what you are going to be doing.


The best way to create brand awareness is by advertising online since it is much cheaper and most people tend to be online everyday anyway. While a poorly designed website is a liability for any business, even minor site design issues can spell disaster for e-commerce businesses. Even online merchants with a limited range of products will benefit from ensuring their customers are able to find what they are looking for more quickly and easily. While user accounts may be helpful for improving customer relationships and ensuring repeat business opportunities, making them a mandatory requirement in order to finalize a purchase needlessly complicates the checkout process.
Ensuring that customers are able to make purchases with greater confidence may go a long way towards ensuring the future success of an e-commerce site or business.
Customers who are unable to examine products firsthand before making a purchase are more likely to suffer reservations. Professional site testing and analytics are both important resources for ensuring that a website is ready to go live.
Delegating social media or outsourcing the efforts that serve as the public face of an e-commerce provider is a serious problem that is all too common for new business owners.
Customers are using their mobile device to make purchases in greater numbers than ever before. Internet-based retailers and e-commerce businesses that discount the importance of their website may quickly find themselves struggling just to remain competitive.
I've created this do-it-yourself guide on how to make a website to help those who are looking to make a professional looking website for themselves or a business.
At the same time, you would also need a fully functional website that is capable of handling all the complexities involved in selling products online. If you want to save on initial amount you have to invest, you can partner with some friend of yours who is good at programming websites. Also you would need to tie up with a courier company to ship your products, or if you are selling online services, you need a payment processor for transactions through your site. You may also want to consider some inventory managing tools and supplies from Schaefer Systems. The main challenge would be to make your initial customers happy so that they can recommend your website to their friends, relatives and colleagues. Failing to make e-commerce website design a top priority is a costly misstep that many online businesses never recover from.
Forcing visitors to navigate through multiple pages or browse through an expanded selection of inventory, items and services can result in considerable lost revenue. Ensuring fast issue-free checkouts for all customers is a proven method for increasing sales, improving customer retention and lowering instances of cart abandonment.


Third party security certification can help make ecommerce website security concerns a less pressing issue. Ensuring that all site visitors are provided with the best browsing experience possible is often the only way to compensate for such limitations. Technical problems and issues can lead to increased customer frustration, limit businesses ability to make a good first impression and can even harm their brand or image irrecoverably.
When properly utilized, social media posts can increase inbound site traffic, increase exposure and allow e-commerce businesses to attach and acquire the clientele they need to enjoy greater commercial success.
While a well-designed website is an essential asset for any e-commerce business, mobile site optimization may prove to be just as important. This way you would be able to save a lot of money and utilize that on marketing or advertising. Over a period of time & with consistent advertising, you can expect people to start checking out your website and even ordering some products.
Always remember that word of mouth referral is the best advertising, so try to keep all your customers satisfied. The following seven steps highlight the ways to ensure that when you’re building your e-commerce website, you will be able to provide visitors with a more enjoyable browsing and shopping experience.
Visitors that become frustrated in their efforts to find the right product in an online store are far more likely to take their business elsewhere. An SSL certificate is a proven an effective resource for building customer trust and ensuring security concerns do not result in lost sales revenue. Perks like lower pricing, free shipping and a streamlined checkout process can go a long way towards luring customers away from conventional brick and mortar retailers.
Comprehensive testing of every aspect of a website is always a crucial concern and is never an issue that should be taken lightly by online retailers.
Ensuring that mobile visitors are provided with an easy to navigate website and a superior overall experience is a concern that no e-commerce business can afford to overlook.



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