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Published 13.08.2014 | Author : admin | Category : What Do Guys Really Want In A Woman

There are more than one methods that you can choose to build a site and a particular method may work better for you than others. Note: Registering a Domain and buying Hosting are not required to be done in an order like they are shown in the flow chart.
In order to have an attractive layout, choose a website layout that will look familiar to your target users.
If you have significant inventory, it is essential to provide a search engine box at the upper right hand corner of each page. Providing contact information creates confidence and offers peace of mind to users since they know that there is a real company behind a business website. All of these five tips mentioned in this article will help your business website become more user friendly.
About Christine KaneThis Guest post is by Christine Kane, a graduate of Communication and Journalism. Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information.
Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA). In this chapter we'll look inside the profitable online coupon business and how there's a lot of opportunity for you to create your own in smaller, niche, markets where they have yet to take off. Outside of the obvious markets and big retailers there's very few worthwhile coupon sites meaning you can really dominate these markets.
I have to admit I wasn't really that familiar with online coupon businesses and their business model until I read the “How To Build A Billion Dollar SEO Empire” post over at ViperChill recently. Funny thing was after reading it I was about to buy web hosting with WP-Engine and I checked RetailMeNot and managed to get a huge discount using one of their codes. Instantly I started thinking about how to make your own online coupon business and the potential it has. In case you aren't aware either coupon sites offer discount codes you can use when buying products and services online, everything from household goods to technology to flights to web hosting and beyond. They make their money by showing you the discount code then getting you to click on their affiliate link to go over to the retailer and use it.
Or in some cases when you 'unlock' the code a new window automatically pops up with the retailer setting the cookie in your browser.
90% of coupon traffic is BUYING traffic as people tend to only search for coupons just before the make a purchase or when on the checkout and they see the 'discount' or 'coupon' code box. HOT TIP: Find less obvious markets where the $485BN discount business model hasn't penetrated and make your mark.
If someone is Googling “Amazon coupon” it's obvious they are about to buy something from Amazon pretty soon so Amazon was going to get the sale anyway. Now they still get the sale but the customer is paying less AND they have to give the coupon site a commission so there's less money to be made by Amazon.
Though from the customers point of view if they are finding a discount they would consider themselves to have gotten real value from the coupon site. So as your focus with affiliate marketing should always be to offer your audience value you definitely are doing that by giving them a discount. The thing is, much like price comparison sites, whilst the big players have a monopoly on the market there's still lots of niche opportunities outside the obvious markets. Most sites mainly offer coupons on technology, fashion, travel and beauty leaving a ton of untapped markets ripe for the picking so you can use for your online coupon business. Think along the lines of hobbies, parenting, business, web hosting, wordpress themes, cooking, sports etc. The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites.
Not heavy on content so if you don't like writing blog posts or copy then this is a good model. Outside of the main retailers and industries (fashion, travel, technology etc) there's lots of room for niche coupon sites.
A multi-billion dollar industry so there's a lot of room and money in the space that you can tap into. If you can come up with creative ways to get links from popular websites you'll rank well as most coupon sites have junk links. Lots of competition in the big markets so they are saturated but if you niche down it's not a problem as there seems to be few niche coupon sites around.
Getting traffic from other sources could prove tricky as people tend to only seek out coupon codes just before purchase so building a community and being inventive with traffic generation is a must. HOT TIP: Think of creative ways to get traffic and links and build your own community so that you're not reliant on search traffic.
That's why it's essential to always include the best deal for them even if the best deal for your customer isn't the one that pays you the most commission. They will repay you by using your site EVERY time they plan to shop so think long term for your online coupon business. On top of just discounts you need to provide value by giving them additional information and interaction.


Allowing them to rate deals, leave comments, post their own deals, get involved with the community through forum and so on. And an idea that has clearly resonated with hundreds of millions of people who have landed on their website. As you can see most of these online coupon businesses are pretty dreadful looking, badly designed and unorganized – a smart marketer like yourself could clean up in something more niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated. Think of something smaller that's in high demand and pricey enough that people look to get a promo code for. It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc.
You're going to have to come up with a creative traffic strategy as the bulk of coupon code traffic comes from SEO in RetailMeNot's case (63%) and you're not going to rank instantly. Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content. Having a social media presence will be key and being active on related forums will work too.
Like RetailMeNot you'll want to build a community and get people interacting with the site – rating deals, leaving feedback and comments and even getting your own forum up and running.
Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails. You'll have to have your affiliate agreements in place and coupon codes from the beginning – it would help if you already have agreements with a lot of the companies you plan to work with. Aweber to build your email list so you can send out your daily deals is essential – it's available for special promo offer at $1 here.
A list of the best coupons deals to be featured on your online coupon business even if you don't get a commission or have a relationship with that retailer yet – this will make your customers happy and return visitors. Content wise you don't need much for the coupon section it's self though it must be interactive so write some blog posts related to the niche to entice people to the site.
A promotional plan to get traffic through Facebook, classified sites, content marketing and SEO. HOT TIP: Even if the discount code doesn't net you a commission but is the best saving for your visitor display it - this creates huge value! Online coupon business sites are a VERY lucrative industry, worth over $480 billion in fact, yet aside from a few mainstream sites haven't really trickled down into the niche markets yet. There's huge potential for you to get involved in one of the less competitive markets and carve out your own piece of this billion dollar pie.
Pick a niche that's not too obvious but where people regularly spend money online and the purchase price is enough to warrant seeking out promo codes. Be creative with your traffic generation as SEO traffic may not come instantly for your online coupon business. Go about gaining traffic, links and social shares through blogs, forums, social media in your niche. Always offer the best discount codes first even if they make you less commission or no commission at all as this will build up trust with your audience and provide real value to them. Be aggressive about building your email list from the beginning to help with repeat traffic. If you pick the right niche and efficiently drive traffic to your site this will be very lucrative as people searching for coupon codes are in buying mode meaning a high conversion rate into sales. Your customers are key to the survival and growth of your business, so it makes sense that many organisations are putting them at the centre of their organisation. Today the likelihood is that your customers will have visited your website before they even officially make contact with you.
That means that your website is more than likely going to be the first stage on the road to becoming a paying customer. If you want to entice your customers back to your website, make sure that you update your businesses blog regularly.
People respond to different topics so your blog enables you to target different niches every time you post. It’s also advisable to offer the opportunity for visitors to your blog to sign up to your email list.
If your website is primarily used for lead generation and building your email list, resulting in high numbers of enquiries, linking your website to your CRM solution is advised. As you can see, your website could play a huge part in implementing a successful CRM strategy. For more information on how the right CRM solution will benefit your business, contact Tisski, a leading Microsoft Partner, on 0247 7712050.
This is important, because remember: putting less effort in your work is bad, but some times putting more effort than needed is not useful either.
Although they are on top in the flow chart, you can do them whenever you want without following a sequence.
Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers.


This means that it adheres to established conventions that make it look and behave like users expect it to. You will be surprised to hear that in the US, out of the 74% of households that have an internet connection, 6% are still using dial up. Not only will prospective customers feel welcome, but they will interact more, visit your website again and recommend it to their peers. She enjoys writing about a wide-variety of subjects including internet services for different blogs. RetailMeNot gets 63% of it's traffic from search engines through “discount code for X” type searches and as a niche player in the business you can't rely on Google's unpredictable algorithms. Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads.
Having a customer relationship management (CRM) strategy in place which focuses on how rewarding it is for your customers when they deal directly with your business makes sense.
Therefore, it makes sense to ensure that it is working for you as part of your CRM strategy. What information should you be providing them with, whether it’s their first visit or they are a regular? This not only encourages repeat visits, and therefore multiple opportunities to sell your products and services, but it’s fantastic for SEO. There is therefore more opportunity to attract the attention of various segments of your target market. That way they enter the sales funnel and can be sold to via email, a powerful sales and marketing tool. The automation of data collection via form submission increases efficiency and ensures that leads and opportunities are logged correctly and followed up.
By giving away information on your website in the form of eBooks, reports, checklists, etc… you are giving visitors to your website a reason to sign up to your mailing list. We will try to go through all steps from A to Z and try to find answers to questions we encounter. However, many owners feel disappointed when there is little goal conversion from their business websites.
Having a column on one side, either on the left or right, of each page makes the overall presentation look consistent and professional. Similarly, in the UK, out of the 85% of households having an internet connection, the percentage of dial-up connections is at 17%. Moreover, users will naturally make use of a search engine within your website if they cannot locate what they are looking for, especially if they cannot figure it out how to locate it using the navigation system.
Thus, provide easy contact mechanisms such as contact forms and a customer service number conveniently shown in an easy to locate section in your website. As a result, the number of visitors to your website as well as your goal conversion is more likely to increase. Your CRM strategy should focus on the entire customer journey, from first point of contact to after sale service, with the aim of building long lasting, profitable customer relationships.
It should entice your customers to take further action and move them through to the next stage of the customer journey.
Make sure that you offer enough information about your products and services and how your customers will benefit from buying from you. You will often find more than one ways to do things, but choosing the right option that suits your needs is the point here.
Thus, it is important to test the time that your website takes to load, using emulators set at 56K internet connections.
One small tip here is that the search engine should be designed to display zero results if what is searched is not available. When devising these contact mechanisms, please remember that some users would still opt for traditional, offline contact mechanisms. Remember, you should be encouraging them to take further action, whether it’s an email, phone call, or clicking the Buy Now button.
Furthermore, ensure that your corporate identity is reflected in your color scheme whilst at the same time ensuring that the background color that you choose is in harmony with your font type.
There are several ways to speed up your website and most of these emulators will tell you how. Some typical recommendations include compression of the HTML, CSS and JavaScript files and usage of small size images (ideally making use of thumbnails to show previews of images). In this way, potential customers who want to find more about your products or services can reach you at the click of a button or phone call.



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