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Published 08.04.2014 | Author : admin | Category : What Do Women Want In A Man

As an eCommerce manager, one of the primary challenges you face is getting visitors to your site. Product Listing Ads (highlighted in green below) occupy the space just above the organic search results in Google. Originally, Google provided this space to eCommerce stores for free, but in May 2012 they were transformed into paid ads.
You’ll need a Google Merchants account to tell the search engine where this file is located on your server. If your store is running Magento, the biggest obstacle for you will be generating your product feed. Managing all your feeds may sounds a little daunting, but extensions, such as GoMage’s Feed Pro, make it easy to manage all of your feeds from the same place.
For example, if you don’t update your feed, and a shopper clicks an advertisement for a shirt that went out of stock yesterday, the shopper will bounce from your site since that shirt is no longer available to purchase. When creating a traditional pay-per-click ad, you assign keywords to Ad Groups that will trigger these ads. Instead, when naming products, make sure to at least include the brand, model, product type, and SKU if possible.
When Google announced the transition from free product listings to a pay-per-click model, there was a storm of controversy. WELCOMEOur eCommerce blog is an opportunity for us to share some of the ideas on our minds regarding eCommerce, provide value for our readers, listen to their feedback, and stimulate new thoughts for everyone.
Even more vital (and difficult of course) is getting targeted traffic, which you count on to convert into sales.
Much like your regular text PPC ads, you’ll be charged when a search engine user clicks on your ad.

A product feed is a simple file on your server, which Google looks for to quickly gather details on all your products. Connecting your Google Merchant account with your Adwords account will then enable the Product Listing Ads in Adwords.
Although Magento has the ability to natively generate product feeds, using an extension that is more robust and customizable than Magento’s native implementation will save you lots of time and headache. Not only does this decrease conversion rates, it also costs you money because that shopper still clicked on your ad. Other important attributes should be included as applicable such as Mens, Womens, Color, Material, etc. Because of this disconnect, search engine users will have a lower click through rate on your ads.
However, over the course of almost a year, that controversy has died down as advertisers are finding that Product Listing Ads deliver a return that justifies the cost. Running pay-per-click ads on Google Adwords makes collecting targeted traffic easy, but such ease means your competitors are probably doing the same thing. If you’re part of an affiliate network, your affiliates can take advantage of a product feed to display your products on their sites. Taking the time to properly set up and implement Product Listings for an ecommerce store is very important step that can provide a significant and permanent boost to your online revenue. If you want to generate more targeted traffic than your competitors, you’ll need to take advantage of Product Listing Ads.
Our data shows that in general, you can expect Product Listings to provide 50-100% higher ROI than your Adwords account average.
Besides listing all of the products it tells Google everything it needs to know about each product: from the location of the picture to the price.

If the price in your product listing ad is lower than the current price, it’s unlikely that a shopper will also convert into a sale. This will increase the chance of your Product Listing Ad displaying when users are searching for those keywords.
Conversion rates are also higher than site average with Product Listings, proof that the traffic they bring in is more targeted. The magnetic field around a the poles cannot be seen, but its presence is seen when holding a ferrous object next to it.
The best way to see the magnetic field is by using tiny pieces of iron, called iron fillings. When the south pole of a magnet and the north pole of a magnet are close enough, they are attracted to one another. If the same ends are put together, such as north pole to north pole, the magnets repel one another. The north pole of a compass magnet points in the north direction and the south pole of the compass magnet points in a south direction. Maglev is a term that stands for magnetic levitation, which refers to how bullet trains quickly glide across railways.
Ferromagnetism is a subatomic property of some metals created by the structure of the electron clouds around the atoms. When the electrons of the metals align in a particular way, the metal produces a magnetic field.

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