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Published 15.07.2015 | Author : admin | Category : Things Guys Love

Tesco, a British multinational grocery and general merchandise retailer ranked second-largest retailer in the world by profits, just pulled its “Inflatable Gay Best Friend” doll off its website after criticism.
While I think Tesco did the right thing by apologizing and explaining the situation, the fact that they had another offensive product pulled off their site merely a day before raises some red flags. I think that, regardless of what is marketed, the company should invest in a serious study to determine the profitability and the acceptance of the product. I think the bigger issue here is the fact that it happened right after another offensive product was pulled. As I was reading this, I couldn’t believe that this toy was said to be suitable for kids 3 to 4 years old. This sounds a trifle mean, but if you can't seem to get excited about the new fish you've plucked from the sea, get excited about the places you'll go! A spokesperson said the product was uploaded to the website by a third-party seller, but was “removed from sale immediately because we found it offensive.” The spokesperson claims the product had not been sold. I think that they did not take blame and just simply stated that they did not know how the product got on their site. I think a company as large as Tesco probably didn’t keep good enough track of what products they are selling, but two in a row seems careless or perhaps intentional.

If it had made a bigger deal about the situation, it may have attracted more negative attention to the situation. They should have added a statement reassuring customers that they are fixing the problem at hand.
However, this raises the issue of testing the message with the right audience before rolling it out. Since it stated that a third party posted it, it shows that the company really isn’t monitoring its posts which has only hurt them. It looks like Tesco doesn’t have a good gate-keeping function for third-party uploads. Does knowing this incident happened only one day after Tesco pulled an offensive Halloween costume off its site change your opinion of the company? Overall, since gay rights are such a big, sensitive topic right now, this product itself was a bad idea in the first place, but pulling it was a good move on Tesco’s part.
I honestly have never heard of Tesco before this post, but I don’t really have much respect for it due to these two situations. After reading at the end that the product was uploaded from a third-party seller, I did have a better opinion about the company.

However, I still feel that Tesco should regulate all products sold before they are posted on the website. But after the mandatory mourning comes to a close, the only way to truly move on is to meet new people (gasp!). Now knowing that they pulled an offensive Halloween costume off the site does change my opinion of the company.
If this becomes a recurring issue, consumers made believe that Tesco is in fact okay with posting obscure and inappropriate items on their site, regardless if the product is from a third-party seller or not. We love cats, food, Disney Princesses and important, political issues like giving dogs eyebrows.

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