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Posted September 20, 2012 by Lee Jackson on Google+ & filed under Content Marketing, Search Engine Optimisation (SEO), Website Development. Most of the time you don’t deliberately aim to create dead links, but sometimes it can be easily overlooked. Because dead links aren’t good news when it comes to both being customer friendly, and search engine friendly. So when editing, updating or replacing content on your site make a careful note of any and all links which existed within the original content. You might think your new look page or features section is better, slicker and faster, but will your visitors find it as easy as before to navigate their way around? Now there is an argument which suggests that sometimes it is good to throw people off the scent once they do start getting into a habitual routine.
This might work in a supermarket environment, but it’s a dangerous tactic when applied to the web. We all make mistakes when typing or writing, and it’s far too dangerous to rely on spellcheckers since they have no idea what you meant to type, and a near miss is still a miss when it comes to spelling. The reason for this is that if you are the editor or proof-reader of a piece of writing you wrote yourself, what you will inevitably end up doing is reading what you meant to write, rather than what actually ended up on the page.
Phrases can become reused without you realising it, and this duplicity can count against you in terms of website ranking. The way Google and other search engines spiders see your site is entirely different from how you see it. That will show you how the search engines see your content, and this can bring to your attention issues relating to content which may not be visible. One final point I might add is that there’s no harm in taking advantage of your social media networking and directly asking people to comment on your new template, layout, navigation or content. That’s it for today, if you found this blog post useful please consider sharing it with others through Facebook, Twitter or Google+. Begin to develop an image bank of digital resources that inspire you, or that you think you may use in your website. JTB was founded in 1912 with a mission to invite and serve the needs of visitors from overseas.
With roots in countries around the world and deep understanding and affection for the cultures of those regions, JTB employees foster cultural exchange, telling the world about the many attractions of the places in which they serve.
Perhaps you recently paid a techie designer to come up with something glitzy and stylish, or perhaps you simply made a few changes to the text and updated an image. For example, you may be happy to remove a date relevant article, feature or offer from your site, but if you have linked to that article or page from elsewhere, either internally or externally, you could create a problem. Visitors don’t like dead links, and will rapidly walk away (or click away) if they come across a website which makes this mistake. Set up a 301 redirect so that anyone following a link which is no longer valid is taken to a page which is now valid, or which explains that the content no longer exists, and offers them a choice of potentially useful alternatives.
When browsing websites we quickly find ourselves becoming creatures of habit, looking for links in a specific part of the page, or clicking on a particular button. By all means make changes where necessary, but don’t keep messing things around, or make unnecessary changes if you risk causing problems for your repeat regulars. I see this all over the place – people too eager to get their fresh new content out there to be bothered to proof read and edit their content effectively. Write your content, have a brief read through and correct obvious errors, but then leave it for a while, and come back to it later. Run your new content through Copyscape, and make any changes necessary to ensure that it is 100% unique. Remove the colours, the layouts, the images and the scripts, and you’re left with text.
If you use frames, server side includes, CSS scripts, PHP and text areas this can occasionally cause problems with the way the search engines see your content. This can include images, animated graphics, video files, sound files or interactive elements.

We’re active wherever people are on the move, fostering cultural exchange and creating new discoveries, excitement, value and culture. The search engines too are very keen to make sure that websites which either contain a lot of dead links, or to which a number of dead links are pointed, are not ranked too highly.
If the page becomes changed or the navigation structure altered this can throw those people who visit your site regularly. They know that most of us quickly get used to where things are in the shop, and end up taking a set route round the shop looking only in key locations. This is because it is perfectly possible that you inadvertently create content which is very similar to someone else’s even if you have never seen that other content. Run a quick check and make sure that the content you want both the search engines and real people to see really can be seen by both parties successfully. If just one person makes a comment you can bet that plenty of other people will have had much the same thought but never said anything.
Having a website not only makes the firm look credible but improves their brand quotient too.
Create three sub-folders; name one Primary Sources (for resources you create yourself), name one Secondary Sources (for resources that someone else has made) and name the other Website for the website you will build for this unit. Here are my thoughts on how you should approach the subtle science and exact art of updating and editing your website.
Make it difficult for your return visitors and you risk making it easier for your rivals to offer an appealing alternative. So what they do is move things about occasionally so that we inadvertently see new products and ranges which we would otherwise have overlooked.
This gives you highly valuable feedback which can help you make any necessary changes quickly before too much damage is caused. Having a website is like having authority with you, which is another reason why you should have a website.
However, with great power comes great responsibility and much greater planning.A website for sure guarantees you the desired limelight, but you should have a business plan to establish that commendable website.
This article will be about how an entrepreneur can create a website business model successfully and things that he should consider giving a thought.The commercial landscape till date changes continuously and even the moment when we talk amongst each other, the business scenario is going through series of changes. These series of changes for sure have offered a world of possibilities to the entrepreneurs, who now find deploying a business plan faster and easier than ever. However, surviving in an era that is driven by technology and surrounded by cut throat competition, requires you as an entrepreneur to go places where nobody has invaded and try strategies that nobody has ever thought off till now. Above all, you have to be fast at whatever you implement because it might not take much time for your competitor to figure out what you’re up to these days.Why you have to be fast? The thing that I have noticed with the shift in technology trend is that technology today is conceived by people as a way of living and no longer is limited to mere gadgets.
Moreover, to this point I will not be wrong in my opinion of today’s market as technology driven instead of gadget driven.More or less, you will be glad to know that today we have brand advocates too, who are actually the customers who are ready to be loyal to your brand. An entrepreneur has to work in accordance to his people’s expectations so that he is able to establish a positive brand image and is able to promote his brand to a wider level of audience.Often I have clients asking me about the perfect time to start creating a website business plan. My answer to them depends a lot on their strategy as some would advise them to go for it if they are ready with everything. Research and analysisThis stage is concerned with establishment of a strong business plan, which is backed with enough research and analysis of the market you wish to target. Document your research and findingsNow, whatever research you have compiled till now, it’s time to give meaning to them.
You might have several people other than you associated with your web business vision, which is why a well documented information is the best way of making them understand ‘where you are?’ and ‘where you wish to be?’.
Divide info under sections, present verifiable data, use stats but not excessive numbers and you are ready to overwhelm the board members.3.
Here comes the SWOT and TeamPresent what you consider as strength, weakness, opportunity and threat to the members. The documentation should also include the authority-responsibility model, which mentions the team you wish to have on-board.

In short, you’ll have to address and define all the necessary management functions through documentation.4. Nobody has the time to read your mathematical bibleBeing a Web Consultant by profession, I have had the honor of going through many prestigious business conversations and profit planning. I hereby use by experience and knowledge to pen down the secret to a perfect website plan.Here’s How a Website Business Plan Should Be CraftedBefore you hit the road, know where you’re headed!I believe your business or website plan is not ready till the moment you are not able to define your goal or objectives clearly. If you yourself are confused about your business goals, then how do you expect a service provider to help you out? You should be able to define your website motive to a consultant in few words, which will make things easier for him.
If you are not able to do so, then it means you are confused, clueless or clueless and confused both at the same time.
I believe the wolf climbing the hill has a better chance of winning than a wolf which is already uphill…why?
Simple, it’s the hunger that gets you going in tough times.Fake commitments or half-hearted efforts towards your website dreams will impact the productivity somewhere down the time lane.When it comes to websites…Go Professional!That’s right!
There are times when you have to call the shots immediately and this is when a Web Consultant comes into the scene.
Business website ideas need diversity and deepness, which needs experience and natural expertise of a web specialist. In other words, the life of your web business model depends on names like designers, programmers, developers. This is where money matters because if you are hiring resources at cheap prices with no growth opportunities bestowed upon them may doom your plans in the long run.Let’s face it! We’re in a complex world wherein survival is a question and amidst such market fluctuations how can one expect loyalty at a cheap price? Sadly, in the end you’ll be the only one remaining on deck to drown!Run after passion…not money!With passion comes perfection…this has always been my philosophy! Those who have money expectations riding high behind their business idea are very less likely to succeed. On the otherhand, if you have a dream to excel above others then you will automatically start investing time and effort to make it come alive. The secret behind such hard work and endless dedication is pure passion and of course money will follow automatically.Chasing money is like chasing a lifeless dream, which will somehow perish in the end.
Not only money minded ideas lack enthusiasm, but they lack hard working hands too as you are left with desperations and no zeal to put brilliant effort.Hold your opinion but acknowledge other’s tooIf you are passionate about your web business model, you are likely to have opinions that are backed by enough research and stats. Hold your opinion high because prior to others it is you who should have faith in your findings. However, you’ll find it hard to believe that there are smart individuals around you too and they might have better and reasonable opinions.
Having an opinion is like doing probability of a given situation from n’ number of angles, but being human we are prone to errors and misses. There might be an angle that you might have missed and apparently clicked to the other person at the same time.If your PHP expert is warning about a particular technology being obsolete, take your time to swallow the hard fact and then take an intelligent decision.
Every businessperson looks forward to maximize the value of his business before attracting investors in the market. The exit strategy may vary depending on the long term goals as many consider sticking to what they believe the only business in their knowledge, while some prefer improving the brand market value and then passing the same to their investors at a better price. Defining these long term objectives in advance will assist you in defining a ‘Market Exit Strategy’, smoothen the future business operations and clearing up your business goals too.I believe these are the major things that as an entrepreneur you should be keeping in your mind while you are working on your next big thing!
A good website business model is more of a well planned foundation that leads to a better business, which is why in order to develop a good foundation you need to have self belief and passion. If you have even a slight doubt in your capabilities then sadly, you’ve already killed your web business dream!“Don’t be inspired…Be Motivated!”Like it?

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