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Published 07.06.2015 | Author : admin | Category : Things Guys Love

Posted September 20, 2012 by Lee Jackson on Google+ & filed under Content Marketing, Search Engine Optimisation (SEO), Website Development.
Most of the time you don’t deliberately aim to create dead links, but sometimes it can be easily overlooked. Because dead links aren’t good news when it comes to both being customer friendly, and search engine friendly. So when editing, updating or replacing content on your site make a careful note of any and all links which existed within the original content. You might think your new look page or features section is better, slicker and faster, but will your visitors find it as easy as before to navigate their way around?
Now there is an argument which suggests that sometimes it is good to throw people off the scent once they do start getting into a habitual routine.
This might work in a supermarket environment, but it’s a dangerous tactic when applied to the web. We all make mistakes when typing or writing, and it’s far too dangerous to rely on spellcheckers since they have no idea what you meant to type, and a near miss is still a miss when it comes to spelling.
The reason for this is that if you are the editor or proof-reader of a piece of writing you wrote yourself, what you will inevitably end up doing is reading what you meant to write, rather than what actually ended up on the page.
Phrases can become reused without you realising it, and this duplicity can count against you in terms of website ranking. The way Google and other search engines spiders see your site is entirely different from how you see it. That will show you how the search engines see your content, and this can bring to your attention issues relating to content which may not be visible. One final point I might add is that there’s no harm in taking advantage of your social media networking and directly asking people to comment on your new template, layout, navigation or content.


That’s it for today, if you found this blog post useful please consider sharing it with others through Facebook, Twitter or Google+. Perhaps you recently paid a techie designer to come up with something glitzy and stylish, or perhaps you simply made a few changes to the text and updated an image. For example, you may be happy to remove a date relevant article, feature or offer from your site, but if you have linked to that article or page from elsewhere, either internally or externally, you could create a problem.
Visitors don’t like dead links, and will rapidly walk away (or click away) if they come across a website which makes this mistake. Set up a 301 redirect so that anyone following a link which is no longer valid is taken to a page which is now valid, or which explains that the content no longer exists, and offers them a choice of potentially useful alternatives. When browsing websites we quickly find ourselves becoming creatures of habit, looking for links in a specific part of the page, or clicking on a particular button. By all means make changes where necessary, but don’t keep messing things around, or make unnecessary changes if you risk causing problems for your repeat regulars. I see this all over the place – people too eager to get their fresh new content out there to be bothered to proof read and edit their content effectively.
Write your content, have a brief read through and correct obvious errors, but then leave it for a while, and come back to it later.
Run your new content through Copyscape, and make any changes necessary to ensure that it is 100% unique. Remove the colours, the layouts, the images and the scripts, and you’re left with text. If you use frames, server side includes, CSS scripts, PHP and text areas this can occasionally cause problems with the way the search engines see your content. The search engines too are very keen to make sure that websites which either contain a lot of dead links, or to which a number of dead links are pointed, are not ranked too highly.


If the page becomes changed or the navigation structure altered this can throw those people who visit your site regularly. They know that most of us quickly get used to where things are in the shop, and end up taking a set route round the shop looking only in key locations. This is because it is perfectly possible that you inadvertently create content which is very similar to someone else’s even if you have never seen that other content. Run a quick check and make sure that the content you want both the search engines and real people to see really can be seen by both parties successfully. If just one person makes a comment you can bet that plenty of other people will have had much the same thought but never said anything. Here are my thoughts on how you should approach the subtle science and exact art of updating and editing your website. Make it difficult for your return visitors and you risk making it easier for your rivals to offer an appealing alternative.
So what they do is move things about occasionally so that we inadvertently see new products and ranges which we would otherwise have overlooked. This gives you highly valuable feedback which can help you make any necessary changes quickly before too much damage is caused.




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